All articles
Notes on business viability, market signals, and the economics founders face before they start.
- Expansion headlines hide the harder viability question 2026-07-22
- Distribution economics decide startup viability 2026-07-20
- Profit Stories Hide the Hard Part of New Business Viability 2026-07-16
- Distribution Is Now a Cost Center, Not a Bonus 2026-07-12
- Market shifts do not rescue weak unit economics 2026-07-11
- Loyalty is not demand and scale is not safety 2026-07-08
- Capital intensity hides in plain sight before launch 2026-07-06
- Cash Flow Quality Matters More Than Growth Stories 2026-07-05
- AI demand is not your market until someone pays reliably 2026-06-28
- Process quality is part of market viability 2026-06-27
- New demand does not fix weak business fundamentals 2026-06-26
- Food and retail launches fail when the format is unproven 2026-06-22
- Viability is won in channels, not categories 2026-06-21
- Training, extensions, and AI only matter if the base business works 2026-06-20
- Growth Stories Are Cheap; Viability Evidence Is Not 2026-06-19
- Booming demand does not guarantee a viable launch 2026-06-18
- Hot markets do not rescue weak business fundamentals 2026-06-15
- Cash Flow Optics Can Mislead Pre-Launch Founders 2026-06-14
- Growth Headlines Hide the Real Test of Unit Viability 2026-06-13
- Growth headlines hide the real startup test 2026-06-12